News, stories and special features from the team at Adventure Operations Group
Don’t be afraid to dream big and then do it. Others will not understand, and that’s ok. No one knows exactly what next year will be like. I’m hopeful that it will not be like 2020, but whatever it is, approach it with a new attitude. Take stock of all that you’ve had to adapt to this year and be proud. Make it your new normal to live Beyond Normal Limits.
I caught up with Brendan as he was on the road, as many people are these days working from his mobile office and on his way to ride the Idaho Backcountry Discovery Route on an adventure bike. We talked about why he founded Adventure Well, what his coaching philosophy is and how he helps people change.
Special Operations personnel, professional athletes and outdoor guides maintain high levels of physical fitness and individual capabilities because it’s can be the difference between life and death, their career or client’s lives. The seriousness with which health and fitness is viewed by individuals like this something that becomes part of who they are for the rest of their lives. Your daily job may not require you to jump out of airplanes, be a world class sprinter or use an ice-ax and crampons to climb a mountain, but your fitness and health should be taken just as seriously.
